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Senin, 17 Oktober 2011

Download Clean Sweep! Frank Zamboni's Ice Machine: Great Idea Series, by Monica Kulling

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Clean Sweep! Frank Zamboni's Ice Machine: Great Idea Series, by Monica Kulling

Review

PRAISE FOR Spic-and-Span!: "In Spic-and-Span, Monica Kulling tells Gilbreth's life story with warmth and clarity." --The Boston Globe "This engaging picture-book biography details the many accomplishments of Lillian Gilbreth . . . creating context so that young readers can appreciate the extent of her contributions." --BooklistPRAISE FOR Proud as a Peacock, Brave as a Lion: "The text is complemented beautifully with Benoit's artwork rendered in watercolours and gouache. The gentle wash of colours is soft and expressive . . . captures the ambience of a time, long ago. Highly Recommended." --CM Magazine"Renné Benoit's subtle gouache and watercolour illustrations are perfectly attuned." --The Globe and Mail

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About the Author

MONICA KULLING is a poet who has published over forty books for children, including picture books, adaptations of classic novels, and biographies. Known for introducing biography for children who are just learning to read, she has written about Harriet Tubman, Henry Ford, Houdini, Eleanor Roosevelt, and Amelia Earhart, among others. Her award-winning Great Idea Series features biographies of inventors and their captivating inventions. She is also the author of Merci Mister Dash! and Mister Dash and the Cupcake Calamity. Visit her website at www.monicakulling.ca.RENNÉ BENOIT is an acclaimed illustrator who grew up in Nepean, Ontario. She studied graphic design, but soon realized that her passion was for illustrating children's books. Her titles have won the Christie Harris Illustrated Children's Literature Prize, the Ruth and Sylvia Schwartz Award, and Foreword Magazine's Book of the Year Award. Her award nominations include the Governor General's Literary Award for Children's Illustration, the Amelia Frances Howard-Gibbon Award, the Blue Spruce Award, and the Silver Birch Express Award. She is the illustrator of Proud as a Peacock, Brave as a Lion by Jane Barclay. Visit her website at www.rennebenoit.ca.

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Product details

Age Range: 5 - 8 years

Grade Level: Kindergarten - 3

Series: Great Idea Series

Paperback: 32 pages

Publisher: Tundra Books; Reprint edition (January 10, 2017)

Language: English

ISBN-10: 177049796X

ISBN-13: 978-1770497962

Product Dimensions:

8 x 0.2 x 10 inches

Shipping Weight: 2.9 ounces (View shipping rates and policies)

Average Customer Review:

4.4 out of 5 stars

3 customer reviews

Amazon Best Sellers Rank:

#453,464 in Books (See Top 100 in Books)

Another excellent entry in this series which introduces children to some unique inventions and their inventors. The invention of the Zamboni by Frank Zamboni is discussed here with interest. A brief biography of his life from birth, the importance of his brothers in his life as they worked together in the ice business, then electrical, and how Frank came up with the idea to invent a machine that would do the job of maintaining the skating rink ice which was taking 90 minutes manually. Kulling never talks down to her audience in this series and presents colourful and interesting subjects and unique inventions. This book, as well as others in the series, is appealing to an adult as well as the intended picturebook juvenile audience: always the sign of a well-written children's book. I love Benoit's illustrations as well. They have a clear 1930s/40s look to them giving a distinct atmosphere to the story's historical setting. Another winner in the "Great Ideas" series.

Summary: Anyone who’s ever gone ice skating, or watched a sports event that took place on ice, has observed the giant Zamboni machine that drives around the rink and quickly resurfaces the ice. But 70 years ago, there was no machine, and it took several men 90 minutes or more for that resurfacing. And for Frank Zamboni, owner of the Iceland rink in California, that was too many man hours. Fortunately, Frank was a tinkerer who knew a lot about machinery. He had come up with an innovative way to design Iceland that resulted in smoother ice than other rinks. Busy with his family, shut down from working on his machine by World War II, he worked on his machine for nine years. Many people said what he was trying to do was impossible, but her persevered, and in 1949, his machine took to the ice, and did in minutes what had previously taken over an hour. Frank named his new machine after himself, and today, Zamboni machines are on every continent…except the ice-covered continent of Antarctica. 32 pages; grades K-3Pros: The story of an ordinary man who saw a problem, persevered, and succeeded in solving it. This would be a great book to include in a unit on inventors and inventions.Cons: The poem at the beginning about ice skating is cute but seems sort of unnecessary.

Clean Sweep is truly a great book... It's well written and engaging for children aged 5-10, or frankly anyone curious about the history of such a cool machine! It's chock-full of amusing and interesting anecdotes and it definitely kept my students' attention!I received this book in exchange for my honest review...

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Selasa, 27 September 2011

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Information Warfare and Security

Information Warfare and Security


Information Warfare and Security


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Information Warfare and Security

Review

Dorothy Denning is one of the world's most respected computer-security experts. She's also the author of the now-classic Cryptography and Data Security (Addison-Wesley, 1982) and a professor of computer science at Georgetown University. But if Denning ever wants to chuck it all and opt for an honest living of, say, writing horror stories, her most recent book, Information Warfare and Security, has all the source material she will ever need. Before reading half the book, I was ready to cancel my e-mail accounts, jettison my modems, cancel my credit cards, move what little money I have from the bank to my mattress, and head out for the Flint Hills. You see, part of what Denning has done in Information Warfare and Security is chronicle what seems to be just about every breach in computer security over the past few years. Page after page of hacks, cracks, phreaks, and psyopts by everyone from teenagers and thrill seekers to spies and nuts. Credit card numbers, passwords, bank accounts -- they're all fair game for anyone who is bright, persistent, online, and so inclined. Not that it was Denning's intent simply to titillate us with one interesting or exciting story after another. Instead, her goal is to provide us with a comprehensive overview of what's become known as "information warfare"... Read more from this review. -- Jonathan Erickson, Dr. Dobb's Journal -- Dr. Dobb's Journal

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From the Inside Flap

In recent years, information warfare has captured the attention--and imagination--of government officials, information security specialists, and curious onlookers. The term is used to cover a broad spectrum of activity but especially a scenario wherein information terrorists, using not much more than a keyboard and mouse, hack into a computer and cause planes to crash, unprecedented power blackouts to occur, or food supplies to be poisoned. The terrorists might tamper with computers that support banking and finance, perhaps causing stock markets to crash or economies to collapse. None of these disasters has occurred, but the concern is that they, and others like them, could happen, given the ease with which teenagers have been able to romp through computers with impunity--even those operated by the U.S. Department of Defense. This book is an introduction to information warfare. It is about operations that target or exploit information media in order to win some objective over an adversary. It covers a wide range of activity, including computer break-ins and sabotage, espionage and intelligence operations, telecommunications eavesdropping and fraud, perception management, and electronic warfare. The book is about teenagers who use the Internet as a giant playground for hacking, competitors who steal trade secrets, law enforcement agencies who use information warfare to fight crime and terrorism, and military officers who bring information warfare to the battleground. It is about information-based threats to nations, to business, and to individuals--and countermeasures to these threats. It spans several areas, including crime, terrorism, national security, individual rights, and information security. The objectives of the book are fourfold. The first is to present a comprehensive and coherent treatment of offensive and defensive information warfare in terms of actors, targets, methods, technologies, outcomes, policies, and laws. Information warfare can target or exploit any type of information medium--physical environments, print and storage media, broadcast media, telecommunications, and computers and computer networks. All of these are treated within the book, albeit with a somewhat greater emphasis on computer media. The second objective is to present a theory of information warfare that explains and integrates operations involving this diverse collection of actors and media within a single framework. The theory is centered on the value of information resources and on "win-lose" operations that affect that value. The third is to separate fact from fiction. The book attempts to present an accurate picture of the threat, emphasizing actual incidents and statistics over speculation about what could happen. Speculation is not ignored, however, as it is essential for anticipating the future and preparing for possible attacks. A fourth objective is to describe information warfare technologies and their limitations, particularly the limits of defensive technologies. There is no silver bullet against information warfare attacks. The book is not a "how to," with regard to either launching an attack or defending against one. Nevertheless, because the book provides a reasonably comprehensive treatment of the methods and technologies of information warfare, it may be useful for making informed judgments about potential threats and defenses. The book is intended for a broad audience, from the student and layperson interested in learning more about the domain and what can be done to protect information assets, to the policy maker who wishes to understand the nature of the threat and the technologies and issues, to the information security specialist who desires extensive knowledge about all types of attacks and countermeasures in order to protect organizational assets. It was also written for an international audience. Although the focus is on activity within the United States, activity outside the United States is included. The book is used in an information warfare course I teach at Georgetown University for graduate and advanced undergraduate students. The students in the course come from a wide range of disciplines--international politics, national security studies, science and technology in international affairs, communications, culture and technology, business, finance, government, the sciences, and the humanities. The book is divided into three parts. Part I introduces the concepts and principles of information warfare. There are three chapters. Chapter 1, Gulf War--Infowar, begins with examples of information warfare taken from the time of the Persian Gulf War and the continuing conflict with Iraq. It summarizes the principles of information warfare and discusses trends in technology and information warfare. Chapter 2, A Theory of Information Warfare, presents a model of information warfare in terms of four main elements: information resources, players, offensive operations, and defensive operations. It relates information warfare to information security and information assurance. Chapter 3, Playgrounds to Battlegrounds, situates information warfare within four domains of human activity: play, crime, individual rights, and national security. It summarizes some of the activity in each of the areas. Part II covers offensive information warfare operations. It is organized around media and methodologies and gives numerous examples of incidents in each category. There are eight chapters. Chapter 4, Open Sources, is about media that are generally available to everyone, including Internet Web sites. It covers open source and competitive intelligence, invasions of privacy, and acts of piracy that infringe on copyrights and trademarks. Chapter 5, Psyops and Perception Management, is about operations that exploit information media, particularly broadcast media and the Internet, in order to influence perceptions and actions. Chapter 6, Inside the Fence, is about operations against an organization's resources by insiders and others who get inside access. It covers traitors and moles, business relationships, visits and requests, insider fraud, embezzlement and sabotage, and physical break-ins. Chapter 7, Seizing the Signals, is about operations that intercept communications and use sensors to collect information from the physical environment. Telecommunications fraud and physical and electronic attacks that disrupt or disable communications are also covered. Chapter 8, Computer Break-Ins and Hacking, is about computer intrusions and remote attacks over networks. It describes how intruders get access and what they do when they get it. Chapter 9, Masquerade, is about imposters who hide behind a facade. It covers identity theft, forgeries, and Trojan horses. Finally, Chapter 10, Cyberplagues, is about computer viruses and worms. Part III covers defensive information warfare, including strengths and limitations of particular methods. It has five chapters. Chapter 11, Secret Codes and Hideaways, is about methods that conceal secrets, including cryptography (encryption), steganography, anonymity, and locks and keys. Chapter 12, How to Tell a Fake, is about methods of determining whether information is trustworthy and genuine. It covers biometrics, passwords, integrity checksums, digital signatures, watermarking, and badges and cards. Chapter 13, Monitors and Gatekeepers, is about monitors that control access to information resources, filter information, and detect intrusions into information systems or misuse of resources. Chapter 14, In a Risky World, is about what organizations can do to deal with risk. It includes vulnerability monitoring and assessment, building and operating secure systems, risk management, and incident handling. Finally, Chapter 15, Defending the Nation, is about the role of the government in defensive information warfare. Three areas are covered: generally accepted system security principles, protecting critical infrastructures, and encryption policy. Throughout these chapters, the book describes numerous incidents, companies, and products. These are provided to illustrate concepts and methods. I do not endorse any of the companies or products mentioned. I have tried to report all information fairly and accurately and welcome corrections. Writing this book has posed several challenges. One was deciding what to include within the scope of information warfare. Whereas practically everyone would agree that breaking into Department of Defense computers is information warfare, at least under certain conditions, not everyone would agree that many of the topics covered in this book are information warfare. In the end, I decided to take a broad perspective, as there were common principles underlying these disparate activities. Moreover, I was fascinated by these areas, saw a connection, and so decided to include them. No doubt, some people will say that I swept up too much--that information warfare pertains more to national-level threats and not to activity such as fraud and piracy. That is a fair criticism. I considered various other terms--cybercrime, cyberwar, and information terrorism, to

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Product details

Paperback: 544 pages

Publisher: Addison-Wesley Professional; 1 edition (December 20, 1998)

Language: English

ISBN-10: 0201433036

ISBN-13: 978-0201433036

Product Dimensions:

6.2 x 1.1 x 9.1 inches

Shipping Weight: 1.8 pounds (View shipping rates and policies)

Average Customer Review:

3.6 out of 5 stars

11 customer reviews

Amazon Best Sellers Rank:

#576,607 in Books (See Top 100 in Books)

No problems, good experience.

The book provides a good overview of information warfare. It is divided into three sections, the introduction, offensive information warfare and finally defensive information warfare. Numerous topics are covered. The author is clearly an expert in security and manages to touch upon all the major information security topics.The main strength of the book is the breadth of topic selection. By the time you have reached the end of the book, you will have at least a passing acquaintance with all important information security topics. The book is very well referenced and is written in an easy to read style.The enormous topic selection means that no topic is treated in any particular depth. This means that you'll get to know something about everything, but unfortunately you won't develop an intimate understanding of any of the topics covered.At times I received the impression that the book was simply a collection of anecdotes. Some parts of the book resembled sensationalistic journalism and, four years after it was written, many parts of the book are out of date. I would recommend this book to anyone looking for a broad overview of information security. Its scatter gun approach means that you'll hit all of the topics but won't develop a true understanding of the underlying mechanisms involved.

Dorothy Denning's book covers almost every aspect of a topic that is of increasing importance. It is written in an ENJOYABLE STYLE and is full of examples, stories and quotations that WELL ILLUSTRATE the points she wants to make. It is an EXCELLENT OVERVIEW of the topic, and for those who are interested in the details, an extensive list of references is included at the end.Whether you are responsible for information security at your enterprise or you are a citizen concerned about your data's privacy, you WILL NOT REGRET if you read this book.However, it could be improved in several areas:Even in an overview like this, more should be said about the controls that can help you protect your data (such as separation of duties, security audits etc.). The numbering of references is restarted in every chapter and so they are hard to find at the end of the book. Most importantly, it should show much less political and cultural bias. A book that is basically about information-related threats and defenses is NOT supposed to be used to protect Attorney General Janet Reno in connection with the Waco case (see Chapter 5) or vent the author's dislike of the Arab countries. For example, if Arab governments control information such as pornography, it is called "censorship", the same thing done by the US government is referred to as "restrictions - also in Chapter 5. (Don't get me wrong: it is NO accident that I lived in the US for years and never ever wished to live in an Arab country, so I am myself biased toward American culture. Even so, I often found Denning too openly manipulative.)

The author uses this book as a reference for her class at university training, and you can see this in the documentation and bibliography that is at the end of the book, each single fact, issue and thing explained is documented with references. No "hearsay" documentation or unverifiable "factoids" but a true, full and comprehensive documentation about all the aspect of security. And this is the second strong point of this book, the fact that cover ALL concerns security, not only computer related issues. Couple this two very good things with a very good writing style and a very readable matters and what you have is maybe one of the best book about security that money can buy. If you are searching a book about specific matters (i.e. Cryptography) this book is not for you (too generic) but if you need a definitive resource for all the aspects of security this book is for you.Only problem is that, after reading it, you can become a little paranoid...

Dorothy Denning has crafted a comprehensive yet easy to read text on network security. Anyone who ventures on to the Internet and uses telnet, ftp, or SMTP should consider this book required reading. In fact anyone who merely uses Browsers should aquaint themselves with this text. "Information Warefare and Security" provides the reader with theories of information warefare as well as insight into cyber crime. While this book can be used by an academic it can also serve as a guide to the dangersous curves in the information superhighway. As such it is suitable reading for the solitary learner or for college courses in the Internet.Some of the courses that would benefit from assigning this book as supplementary reading are as follows: SOFTWARE SECURITY, eCOMMERCE ISSUES, and INTERNET FOR EDUCATORS.A computer science elective in SOFTWARE SECURITY would benefit from the case studies that vary form viruses to spoofing incidents.An eCOMMERCE elective could use this book to understand the risk management that is necessary in electronic commerceINTERNET FOR EDUCATORS. The book could be used as a supplement to a EDUCATION course for K-12 teachers who need to practice "defensive information techniques" inorder to prevent the spreading of Macro viruses, spoofing of identities that could be used to gather information on students, and understand access controls.In sum, this is a worthy addition to any library

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Senin, 19 September 2011

Download Ebook , by Paul D. Gibson

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, by Paul D. Gibson

Product details

File Size: 977 KB

Print Length: 320 pages

Publisher: Mercier (April 20, 2018)

Publication Date: April 20, 2018

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B07BQG2T8B

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Amazon Best Sellers Rank:

#367,392 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

Really good read, although there could be more from Eamonn himself, was slightly less autobiographical than I was expecting

Feeling spoiled this year with the books I've been reading so far. This one is well worth your time. Enjoy!

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Rabu, 17 Agustus 2011

Download , by Rachel Botsman

Download , by Rachel Botsman

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, by Rachel Botsman

Product details

File Size: 3116 KB

Print Length: 304 pages

Publisher: Penguin (October 5, 2017)

Publication Date: October 5, 2017

Language: English

ASIN: B073R5QTJT

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This is turning out to be my best book for the last year among many books, including my personal study on the subject of trust.It is also one of the slowest reading. That is not a complaint. Rather, the pages are full of ideas and concepts that can't just be simply read. I must take the time to grasp the concept, taking me off into many new areas in depth.One of the most critical elements described is the lack of accountability in the digital environment. News provided based on user demographics, (a new kind of censorship) biased algorithms (innocent or not so innocent), and the claim of "platform" (Facebook) rather than actual accountability for content or resultant activities (Uber) gives new meaning to caveat emptor in a digital environment.A second critical element is the source of information or "truth" from one's tribe of similar thinkers. The diversity of thinking increases, yet creating more tribes of similar thinkers, less within the overall community that must live and work together.A great book, an author worth following.

Absolutely essential reading for anyone living or working in the virtual age. From learning about the technology underlying cryto-currencies to discovering what is so disruptive about some of the newest and most powerful business models, Who Can You Trust, comes back to the essential questions again and again - who can you trust, how do we determine the answer to that question, and in an ever more automated world, are we allowed to take some time before clicking, opting in, and joining up? I would have loved the author to spend more time on her proposal of building in a "trust pause" to automated processes, but even pointing out that critical thinking should never be jettisoned, especially in the most seamless transactions is incredibly valuable.

If just for the skill with which the author quantifies and details a concept as abstract as "trust," this book would be very worthwhile. But an added bonus is the way in which the explosive role of digital technologies is shown to be dramatically reshaping the nature of interactions between individuals, in addition to interactions between the individual citizen and the political and commercial institutions that collectively constitute the society and culture. I suspect even a well informed, astute observer might not realize just how quickly and dramatically these relationships are evolving around and amidst us; this book is a big help in bringing this astonishing revolution and transition in to sharper focus.

As a comparative political scientist, I have to interested in trust, and I have to be worried about the decline in what Rachel Botsman call institutional trust in countries around the world including the one I live in and the one(s) she lives in.To my delight, Botsman unpacks what trust in general means more than most of my fellow political scientists in at least two ways. First, she talks about "trust stacks" in which we start by trusting an idea, than the platform it is built on, and finally in other people you might (or might not) trust. Second, she talks about "trust leaps" or the fact that trust almost always involves taking a metaphorical leap into the unknown which is one of the main reasons why Palestinians have a hard time trusting Israelis (and vice versa) or why President Reagan is famous for the line, "trust, but verify.Even more to my delight, Botsman talks about what she calls distributed trust which she thinks is the hallmark of the digital age. No longer do we have to worry only about the the institutional trust that is in decline around the world. Now, we are learning how to replace it with trust achieved a) through platforms that b) are not centrally controlled like those institutions, and c) have a lot of Regan's verification built into them.As she says, we have a lot to learn about these mechanisms, but they are well worth thinking about.

This book is tremendously valuable in simply the indexing of Botsman’s sources. Wow! Add to that a well-told story of the nature of trust and how it has changed as society and its technologies have changed and you have this thought leading, and thought provoking masterwork. While very well researched it is not an “academic” piece but a moving read, full of excellent examples told as stories that is well suited to both experts and the curious. It will be on the Required Reading List for my business unit, and I’ll highly recommend it outside of my circle, particularly when people ask me, “So what exactly is it you do for a living?”

Very provocative with excellent stories to illustrate key points.

This is an interesting subject. An excellent analysis on how we have evolved in the trust equation.That is a very broad “we”!Personally, I don’t think that I have evolved much....even into institutional trust!Read it !

Mandatory for establishing trust in the face of a rapidly growing industry of distrust by government, commerce, religion.

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Jumat, 12 Agustus 2011

PDF Ebook Rand McNally Northern Orange County, California: Anaheim/Fullerton, Local Street Detail (Rand McNally Folded Map: Cities)

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Rand McNally Northern Orange County, California: Anaheim/Fullerton, Local Street Detail (Rand McNally Folded Map: Cities)

This detailed map of northern Orange County, California, including Anaheim and Fullerton, has complete coverage for area, plus most major tourist and business districts. When you flip the map over, you will find a complete street index and a "city and vicinity" map of the entire metro area.

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Product details

Series: Rand McNally Folded Map: Cities

Map

Publisher: Rand McNally; Fol Map edition (August 27, 2004)

Language: English

ISBN-10: 0528955128

ISBN-13: 978-0528955129

Product Dimensions:

4.2 x 0.2 x 9.8 inches

Shipping Weight: 1.4 ounces (View shipping rates and policies)

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Amazon Best Sellers Rank:

#2,083,323 in Books (See Top 100 in Books)

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Selasa, 02 Agustus 2011

PDF Ebook The Moselle Cycle Route: From the source to the Rhine at Koblenz (A Cicerone Guides), by Mike Wells

PDF Ebook The Moselle Cycle Route: From the source to the Rhine at Koblenz (A Cicerone Guides), by Mike Wells

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The Moselle Cycle Route: From the source to the Rhine at Koblenz (A Cicerone Guides), by Mike Wells

The Moselle Cycle Route: From the source to the Rhine at Koblenz (A Cicerone Guides), by Mike Wells


The Moselle Cycle Route: From the source to the Rhine at Koblenz (A Cicerone Guides), by Mike Wells


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The Moselle Cycle Route: From the source to the Rhine at Koblenz (A Cicerone Guides), by Mike Wells

About the Author

Mike Wells has been walking long-distance footpaths for 25 years, and a keen cyclist for 20. He has walked the major British paths, the GR5 from Lake Geneva to the Mediterranean, and explored the Dolomites Alta Via routes in Italy. He has also walked in Poland, Slovakia, Slovenia, Norway and Chilean Patagonia. Starting with UK cycling routes, he soon moved on to long-distance routes in the rest of Europe and beyond, including a circumnavigation of Iceland and a ride across Cuba.

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Product details

Series: A Cicerone Guides

Paperback: 208 pages

Publisher: Cicerone Press Limited; First edition (November 30, 2014)

Language: English

ISBN-10: 1852847212

ISBN-13: 978-1852847210

Product Dimensions:

4.6 x 0.5 x 6.8 inches

Shipping Weight: 7.8 ounces (View shipping rates and policies)

Average Customer Review:

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Amazon Best Sellers Rank:

#1,960,101 in Books (See Top 100 in Books)

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Ebook Free The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, by Robert W. Bly

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The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, by Robert W. Bly

Review

“This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for the professionals behind the typewriter, this book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf.” ―Los Angeles Times

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About the Author

Robert W. Bly is a freelance copywriter specializing in business-to-business, high-tech, and direct advertising. He is the author of more than sixty books and has appeared on CNBC and CBS's Hard Copy. He lives in Dumont, New Jersey.

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Product details

Paperback: 432 pages

Publisher: Holt Paperbacks; 3rd edition (April 4, 2006)

Language: English

ISBN-10: 0805078045

ISBN-13: 978-0805078046

Product Dimensions:

5.7 x 0.8 x 8.2 inches

Shipping Weight: 13.9 ounces (View shipping rates and policies)

Average Customer Review:

4.5 out of 5 stars

262 customer reviews

Amazon Best Sellers Rank:

#13,171 in Books (See Top 100 in Books)

Total Rip-OffThat’s exactly what I thought after finishing The Copywriter’s Handbook: A Step-By-Step Guide to Writing Copy That Sells (St. Martin’s Griffin, 2005) by Robert W. Bly.When comparing the crazy amount of value imbedded within these pages, to the small price tag I spent on it, I felt as though I had totally and completely ripped Mr. Bly off.The cost to value ratio is so unbalanced, you’d be a fool not to immediately buy and devour this book.The Copywriter’s Handbook will literally help you leapfrog the competition by accessing a treasure trove of Bly’s experiences through his many years of writing successful ads.Seriously, this is one of the most practical and tactical books on copywriting that I have ever read.In The Copywriter’s Handbook you will learn:• 38 headline examples• The 4 - “U’s” of great copy• 15 ways to open a sales letter• The 10 - point criteria of ads that sell• 11 ways to make your writing more readable• 22 reasons why people might buy your product• The 7 questions you must ask about your audienceWhether you’re a novice to writing copy, a veteran of the craft, a small business owner looking to increase profits, or a solopreneur looking to start a side-hustle with the written word, you will find answers to your most relevant and pressing questions.Additionally, Mr. Bly writes and speaks in a totally approachable and personal manner.He’s wisdom gently rolls off the pages just like you would expect coming from a passionate master and caring mentor.I’m buying and studying more of Bob’s books (several of which he personally recommended for my specific situation) to grow my business.5 Stars all day.Joshua Lee Henry, M.A. & MBA Essentials, SalesforceFounder & CEO, Activate Advertising Agency, L.L.CActivateMyAdvertising.com

I love this book. I will go back to it over and over again. I have also taken notes for quick reference. This book is brilliantly written and felt like a mentor was having a conversation with me. As I read it, questions would come to mind and before I knew it I was reading answers to my questions. Is the author reading my mind? Of course not, but it sure felt that way. I am a very blunt and direct person and that is how this book is written. It does a fantastic job of giving you a clear picture of what copywriting is and how it differs from other types of writing.I could go on all day about this book. If you need to understand copywriting and what is expected from copywriters, this book is a must-have!

This is phenomenally helpful! As an intern trying to figure out the copywriting world, this book has been on par with a human writing mentor. I get so much concrete advice that has everyday impact on my work.

I must say that I am pleased with this copywriter's handbook. I wasn't sure what to expect from the content as it was purchased based on the reviews I read. I took a chance and i feel it was a good investment for my marketing library. It gives recommendations and structure to make sale letters (copy). It could use an update but is still super relevant for writing sales copy. I highly recommend this book to anyone who is serious about learning how to be a marketer and on selling with words.

I found myself nodding and sometimes pumping my fist in the air as I read this.Clear. Concise. Relevant.I wish someone had handed me this book 11 years ago and then I wouldn't have had to learn everything in it the hard way.

I bought this book as my first copywriting book. I thought it was pretty good, especially the first few chapters, and then the chapter on writing to sell and writing for web content. I did feel that some aspects of the book felt slightly outdated, but it doesn't really take away from the overall message.

He makes it easy to understand and it's an enjoyable read. (He's not trying to impress the reader, he's trying to teach the reader!) For me, it's invaluable data, I know it will help me a lot.

I started my online journey in 2009 and basically was having a lot of fun creating YouTube videos, blogging and podcasting. In 2013 started getting serious about my business and invested in a coach. I began hearing terms like headlines, sales pages, swipe files and more. I began researching these terms and found out about copywriting. I immediately saw the need to gain a basic understanding of copywriting so that my business could excel. Studying copywriting became important for me. I think that this handbook is absolutely amazing and full of examples for direct mail, brochures, catalogs, sales material and even commercials. If you want to succeed in any business online you want to make sure that you are writing headlines that get attention and this book will definitely help.

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