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Rabu, 17 Agustus 2011

Download , by Rachel Botsman

Download , by Rachel Botsman

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, by Rachel Botsman

Product details

File Size: 3116 KB

Print Length: 304 pages

Publisher: Penguin (October 5, 2017)

Publication Date: October 5, 2017

Language: English

ASIN: B073R5QTJT

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Amazon Best Sellers Rank:

#272,911 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

This is turning out to be my best book for the last year among many books, including my personal study on the subject of trust.It is also one of the slowest reading. That is not a complaint. Rather, the pages are full of ideas and concepts that can't just be simply read. I must take the time to grasp the concept, taking me off into many new areas in depth.One of the most critical elements described is the lack of accountability in the digital environment. News provided based on user demographics, (a new kind of censorship) biased algorithms (innocent or not so innocent), and the claim of "platform" (Facebook) rather than actual accountability for content or resultant activities (Uber) gives new meaning to caveat emptor in a digital environment.A second critical element is the source of information or "truth" from one's tribe of similar thinkers. The diversity of thinking increases, yet creating more tribes of similar thinkers, less within the overall community that must live and work together.A great book, an author worth following.

Absolutely essential reading for anyone living or working in the virtual age. From learning about the technology underlying cryto-currencies to discovering what is so disruptive about some of the newest and most powerful business models, Who Can You Trust, comes back to the essential questions again and again - who can you trust, how do we determine the answer to that question, and in an ever more automated world, are we allowed to take some time before clicking, opting in, and joining up? I would have loved the author to spend more time on her proposal of building in a "trust pause" to automated processes, but even pointing out that critical thinking should never be jettisoned, especially in the most seamless transactions is incredibly valuable.

If just for the skill with which the author quantifies and details a concept as abstract as "trust," this book would be very worthwhile. But an added bonus is the way in which the explosive role of digital technologies is shown to be dramatically reshaping the nature of interactions between individuals, in addition to interactions between the individual citizen and the political and commercial institutions that collectively constitute the society and culture. I suspect even a well informed, astute observer might not realize just how quickly and dramatically these relationships are evolving around and amidst us; this book is a big help in bringing this astonishing revolution and transition in to sharper focus.

As a comparative political scientist, I have to interested in trust, and I have to be worried about the decline in what Rachel Botsman call institutional trust in countries around the world including the one I live in and the one(s) she lives in.To my delight, Botsman unpacks what trust in general means more than most of my fellow political scientists in at least two ways. First, she talks about "trust stacks" in which we start by trusting an idea, than the platform it is built on, and finally in other people you might (or might not) trust. Second, she talks about "trust leaps" or the fact that trust almost always involves taking a metaphorical leap into the unknown which is one of the main reasons why Palestinians have a hard time trusting Israelis (and vice versa) or why President Reagan is famous for the line, "trust, but verify.Even more to my delight, Botsman talks about what she calls distributed trust which she thinks is the hallmark of the digital age. No longer do we have to worry only about the the institutional trust that is in decline around the world. Now, we are learning how to replace it with trust achieved a) through platforms that b) are not centrally controlled like those institutions, and c) have a lot of Regan's verification built into them.As she says, we have a lot to learn about these mechanisms, but they are well worth thinking about.

This book is tremendously valuable in simply the indexing of Botsman’s sources. Wow! Add to that a well-told story of the nature of trust and how it has changed as society and its technologies have changed and you have this thought leading, and thought provoking masterwork. While very well researched it is not an “academic” piece but a moving read, full of excellent examples told as stories that is well suited to both experts and the curious. It will be on the Required Reading List for my business unit, and I’ll highly recommend it outside of my circle, particularly when people ask me, “So what exactly is it you do for a living?”

Very provocative with excellent stories to illustrate key points.

This is an interesting subject. An excellent analysis on how we have evolved in the trust equation.That is a very broad “we”!Personally, I don’t think that I have evolved much....even into institutional trust!Read it !

Mandatory for establishing trust in the face of a rapidly growing industry of distrust by government, commerce, religion.

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Jumat, 12 Agustus 2011

PDF Ebook Rand McNally Northern Orange County, California: Anaheim/Fullerton, Local Street Detail (Rand McNally Folded Map: Cities)

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Rand McNally Northern Orange County, California: Anaheim/Fullerton, Local Street Detail (Rand McNally Folded Map: Cities)

This detailed map of northern Orange County, California, including Anaheim and Fullerton, has complete coverage for area, plus most major tourist and business districts. When you flip the map over, you will find a complete street index and a "city and vicinity" map of the entire metro area.

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Product details

Series: Rand McNally Folded Map: Cities

Map

Publisher: Rand McNally; Fol Map edition (August 27, 2004)

Language: English

ISBN-10: 0528955128

ISBN-13: 978-0528955129

Product Dimensions:

4.2 x 0.2 x 9.8 inches

Shipping Weight: 1.4 ounces (View shipping rates and policies)

Average Customer Review:

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Amazon Best Sellers Rank:

#2,083,323 in Books (See Top 100 in Books)

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Selasa, 02 Agustus 2011

PDF Ebook The Moselle Cycle Route: From the source to the Rhine at Koblenz (A Cicerone Guides), by Mike Wells

PDF Ebook The Moselle Cycle Route: From the source to the Rhine at Koblenz (A Cicerone Guides), by Mike Wells

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The Moselle Cycle Route: From the source to the Rhine at Koblenz (A Cicerone Guides), by Mike Wells

The Moselle Cycle Route: From the source to the Rhine at Koblenz (A Cicerone Guides), by Mike Wells


The Moselle Cycle Route: From the source to the Rhine at Koblenz (A Cicerone Guides), by Mike Wells


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The Moselle Cycle Route: From the source to the Rhine at Koblenz (A Cicerone Guides), by Mike Wells

About the Author

Mike Wells has been walking long-distance footpaths for 25 years, and a keen cyclist for 20. He has walked the major British paths, the GR5 from Lake Geneva to the Mediterranean, and explored the Dolomites Alta Via routes in Italy. He has also walked in Poland, Slovakia, Slovenia, Norway and Chilean Patagonia. Starting with UK cycling routes, he soon moved on to long-distance routes in the rest of Europe and beyond, including a circumnavigation of Iceland and a ride across Cuba.

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Product details

Series: A Cicerone Guides

Paperback: 208 pages

Publisher: Cicerone Press Limited; First edition (November 30, 2014)

Language: English

ISBN-10: 1852847212

ISBN-13: 978-1852847210

Product Dimensions:

4.6 x 0.5 x 6.8 inches

Shipping Weight: 7.8 ounces (View shipping rates and policies)

Average Customer Review:

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Amazon Best Sellers Rank:

#1,960,101 in Books (See Top 100 in Books)

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Ebook Free The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, by Robert W. Bly

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The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, by Robert W. Bly

The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, by Robert W. Bly


The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, by Robert W. Bly


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The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, by Robert W. Bly

Review

“This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for the professionals behind the typewriter, this book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf.” ―Los Angeles Times

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About the Author

Robert W. Bly is a freelance copywriter specializing in business-to-business, high-tech, and direct advertising. He is the author of more than sixty books and has appeared on CNBC and CBS's Hard Copy. He lives in Dumont, New Jersey.

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Product details

Paperback: 432 pages

Publisher: Holt Paperbacks; 3rd edition (April 4, 2006)

Language: English

ISBN-10: 0805078045

ISBN-13: 978-0805078046

Product Dimensions:

5.7 x 0.8 x 8.2 inches

Shipping Weight: 13.9 ounces (View shipping rates and policies)

Average Customer Review:

4.5 out of 5 stars

262 customer reviews

Amazon Best Sellers Rank:

#13,171 in Books (See Top 100 in Books)

Total Rip-OffThat’s exactly what I thought after finishing The Copywriter’s Handbook: A Step-By-Step Guide to Writing Copy That Sells (St. Martin’s Griffin, 2005) by Robert W. Bly.When comparing the crazy amount of value imbedded within these pages, to the small price tag I spent on it, I felt as though I had totally and completely ripped Mr. Bly off.The cost to value ratio is so unbalanced, you’d be a fool not to immediately buy and devour this book.The Copywriter’s Handbook will literally help you leapfrog the competition by accessing a treasure trove of Bly’s experiences through his many years of writing successful ads.Seriously, this is one of the most practical and tactical books on copywriting that I have ever read.In The Copywriter’s Handbook you will learn:• 38 headline examples• The 4 - “U’s” of great copy• 15 ways to open a sales letter• The 10 - point criteria of ads that sell• 11 ways to make your writing more readable• 22 reasons why people might buy your product• The 7 questions you must ask about your audienceWhether you’re a novice to writing copy, a veteran of the craft, a small business owner looking to increase profits, or a solopreneur looking to start a side-hustle with the written word, you will find answers to your most relevant and pressing questions.Additionally, Mr. Bly writes and speaks in a totally approachable and personal manner.He’s wisdom gently rolls off the pages just like you would expect coming from a passionate master and caring mentor.I’m buying and studying more of Bob’s books (several of which he personally recommended for my specific situation) to grow my business.5 Stars all day.Joshua Lee Henry, M.A. & MBA Essentials, SalesforceFounder & CEO, Activate Advertising Agency, L.L.CActivateMyAdvertising.com

I love this book. I will go back to it over and over again. I have also taken notes for quick reference. This book is brilliantly written and felt like a mentor was having a conversation with me. As I read it, questions would come to mind and before I knew it I was reading answers to my questions. Is the author reading my mind? Of course not, but it sure felt that way. I am a very blunt and direct person and that is how this book is written. It does a fantastic job of giving you a clear picture of what copywriting is and how it differs from other types of writing.I could go on all day about this book. If you need to understand copywriting and what is expected from copywriters, this book is a must-have!

This is phenomenally helpful! As an intern trying to figure out the copywriting world, this book has been on par with a human writing mentor. I get so much concrete advice that has everyday impact on my work.

I must say that I am pleased with this copywriter's handbook. I wasn't sure what to expect from the content as it was purchased based on the reviews I read. I took a chance and i feel it was a good investment for my marketing library. It gives recommendations and structure to make sale letters (copy). It could use an update but is still super relevant for writing sales copy. I highly recommend this book to anyone who is serious about learning how to be a marketer and on selling with words.

I found myself nodding and sometimes pumping my fist in the air as I read this.Clear. Concise. Relevant.I wish someone had handed me this book 11 years ago and then I wouldn't have had to learn everything in it the hard way.

I bought this book as my first copywriting book. I thought it was pretty good, especially the first few chapters, and then the chapter on writing to sell and writing for web content. I did feel that some aspects of the book felt slightly outdated, but it doesn't really take away from the overall message.

He makes it easy to understand and it's an enjoyable read. (He's not trying to impress the reader, he's trying to teach the reader!) For me, it's invaluable data, I know it will help me a lot.

I started my online journey in 2009 and basically was having a lot of fun creating YouTube videos, blogging and podcasting. In 2013 started getting serious about my business and invested in a coach. I began hearing terms like headlines, sales pages, swipe files and more. I began researching these terms and found out about copywriting. I immediately saw the need to gain a basic understanding of copywriting so that my business could excel. Studying copywriting became important for me. I think that this handbook is absolutely amazing and full of examples for direct mail, brochures, catalogs, sales material and even commercials. If you want to succeed in any business online you want to make sure that you are writing headlines that get attention and this book will definitely help.

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The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, by Robert W. Bly PDF

The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, by Robert W. Bly PDF

The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, by Robert W. Bly PDF
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, by Robert W. Bly PDF